How Important Is Design For Your Business?

Most businesses while trying to focus on their core processes and customers’ needs (which is a good thing by the way) ignore the importance of design (Now, this is bad for your business’s health!)

Good design is like an open door that lets new and valuable opportunities in. In fact, ask any digital agency in Chandigarh and you’ll get to know that the design process itself has proven its benefits over and over the time. Many times businesses stumble upon new product ideas while working on the design. So, you can use it to make your marketing approach stronger and make your core processes much more systematic and orderly. Moreover, a good design helps you connect better with the customers, thereby increasing your brand value.

               

Benefits
Why do businesses hire digital marketers? To reach out better to their present and potential customers, right? And, why do digital marketers hire graphic designers? Because, design matters!

The very first thing that attracts customers is the design. The more visually appealing your website is, the more customers will be eager to know about you, and more they are interested, the more your business value will increase. After all, we are all suckers for beauty.

So, if you happen to be one of those who underestimate the power and value of design, you might be missing out on a lot of opportunities. Do a bit of research and you’ll get the proof.

As stated earlier, a good design can open the door to various new opportunities and a whole new range of commercial benefits.

               

Not convinced? It’s alright. You shouldn’t just believe everyone’s words anyway. But, what if we took you through a small trip to the land of benefits that come from design?

Here you go:
•    Sales of your services/products increase to a significant level.
•    Your position and rank in market improves as compared to earlier and your competitors.
•    You have to deal with fewer customer complaints due to increased customer satisfaction.
•    Customers find your services/products worthy of their time and money, thus you create a loyal customer base.
•    Your brand’s identity becomes visible and comes off strong in market.
•    Better conversions allow you to introduce new services/products or invest in new ideas.

With so many benefits and nothing to lose, what’s there to think about?

Stop thinking now and start working on your business design!

Top 5 Reasons It’s Time For You To Invest In Mobile App

Smart phones and mobiles have become an integral part of our lives today. Wherever you look or whoever you look at is busy pressing or tapping keys on his/her phone. Why? Ask yourself. You do the same thing, don’t you?

Mobile phones give us the advantage of availability- anywhere and everywhere with additional perks of speedy information and flexibility while also tying us to the whole world. With so much to offer, mobile phones have taken over the world like a pro. And, according to various international surveys, millions of new apps are uploaded and downloaded every single day.

                 

So, why is everyone going head over heels for mobile apps and should you too invest in a mobile app for your business? Read on to find out:

1.    Mobile has stepped up from being a device to necessity:
Everyone needs a mobile phone today. Period! How else are we going to reach them? Well, of course it’s very true that early generations didn’t have any mobile phones to carry and communicated & lived just as well. But with mobile phones communication is so much easier and faster, and we just cannot go a step back!

                 

2.    Marketing Benefits
Since wherever we go mobile devices go with us, putting money in building in an app is the legit choice for the betterment of your business. It allows your customers to have an instant access to your services anytime, anywhere in a user-friendly environment. Every time someone uses or checks your app, it increases the value of your app as well as business. Having an app, thus, in a way is almost like keeping your business within customers’ reach and making yourself the go-to choice.

3.    Closer to Social Media
Social Media has made connecting and sharing information with friends much easier. People can post pictures, share their views and express their feelings with the click of a button. Such ease and speed has set our minds to look for instant results. If your app gives your customers the same power to easily interact and know your products inside out by commenting, sharing in-app messaging and reviewing, no doubt they would want to spend more time on your app.

                 

4.    Better ROI
It’s no brainer that the more satisfied your customers are, the more successful your business will be. With insanely hectic schedule that we have today, everyone looks for the faster lane. Moreover, various surveys have revealed that more and more people are turning towards mobile shopping nowadays. The easier your app makes the service/shopping experience, the more customers will be attracted towards it; some might even recommend you to your friends, thereby increasing your customer base

5.    Broader Audience Base and Future-proof Target
Young generation is more inclined towards technology and invests more in smart phones and mobile devices. By investing in an app, you not only cover the younger audience too but also secure a loyal customer base for future, provided you keep on updating your app as per your user requirements and time.

So, stop thinking and start planning your app strategy. Investing in mobile apps is the tested and proven way to get ahead of your customers.

Start planning, now!