Social Media Engagement- Absolutely Necessary For Businesses Today!

The world we are living in today is better connected, thanks to the vast web of internet. Whether you need a book or a television, refrigerator or ready-made food delivered at your doorstep, all you need to do is go online and place the order. Everything is easy; getting the products you need, connecting to your relatives living in far away country, getting information about the weirdest stuff, getting to know the newly launched products. The Internet is endless and so is the information available on it.

Social media has taken the whole customer-business relationship to the next level - Read how.
Today, engaging with customers is much easier for businesses than it was ever before. However, one thing that businesses need to keep in mind is that just setting up a page say on Facebook or Twitter is not enough. If your customers point out a concern, it is your responsibility and duty to heed to it as soon as possible. The more you stay connected to your customers, the more they will feel satisfied and the more you will profit.

                

Take this scenario for instance, a customer posts a question on your Facebook page or Twitter account but does not receive any response from your side, how do you think this is going to impact your business? Of course, that particular customer will feel unappreciated and unimportant. Now, with hundreds of perks that internet era brings, also comes its negative side. If your customers can tell you how much they love your services, they can also rant about their dissatisfaction and frustration using the same platform in case you fail to meet their needs, which is obviously bad for your business as it can seriously impact your reputation and you might end up losing a significant number of potential customers.

What content Should be going on social media or what not? 

In fact, various surveys have been conducted by our social media agency in Chandigarh on the same issue to find out how much impact does it really make if there is a communication gap between customer-business relationship, and the answer is: powerful enough for you to start paying attention! Just take a look at the numbers:

                

•    Customers who hold a grudge against a particular brand if they feel dissatisfied, especially with customer care: 38%
•    Customers who discuss their experience with friends and family: 29%
•    Customers who would think of boycotting that particular brand and switching to other options: 24%
•    Customers who would not recommend products of that particular company: 21%
•    Customers who would lash out publicly or on social media: 15-20%

Let’s take a look on the positive side as well,
•    Customers who recommend and promote your brand if they get an appreciable response and customer care: 47%
•    Customers who will share your advertisements with their friends and family: 38%
•    Customers who will try more of your products: 34%

                

So, now that you are online, take out a little time and reply to that comment or tweet you got a notification about and see the difference in your profit charts for yourself.

Have you recently noticed any profit or loss in business being affected by the social media engagement strategy? Share your experience.

Why Pay Attention To Your Homepage?

The homepage of your website is as important as getting dressed up for the day. Because, no matter what people say, they still make snap judgments when they meet you; about whether they want to go ahead and talk to you, would like to talk to you or move on and never see you again. The same goes for your website. The first impression of your website matters a great deal. As soon as your customers or clients land on your homepage, they make a snap judgment whether they like you or not. Some might still go ahead to explore it if you are lucky, but the majority still remains the same.

Therefore, your homepage must present quality with interactive language and visually appealing design. Your customers must get the feeling that you have the solution they are looking for or at least find it interesting enough to explore your website further.

Your homepage is the mirror to your visions, values and objectives. It gives the customers a chance to know you better, understand what you want to achieve and what you can do for them, thus marking its importance.

Here’s a quick sneak peek into how you should go forward with your homepage design as laid out by every good digital agency :

A simplistic design: Always make sure to include the basic elements viz. navigation bar, logo, tools, quality content and links to your homepage.

                

Including navigation is necessary so that people don’t get lost while trying to find a particular page. They should be able to easily find out where they are and where to click for a particular information/product or service. A good logo gives your brand its distinct identity and helps you stand out in the crowd. And, as far as content and links are concerned, good quality means high relevance, which is the most attractive point for any customer as it gives them a sense of relief that they are not wasting their time.

Also, keep in mind not to complicate things. The easier you make things for your customers, the more they will love you.

Effective and engaging visuals: A good homepage consists of visually effective imagery and high-quality flash elements. Nobody likes to wait; if your home page elements take too much time to load, your customers might leave out of boredom to look for a solution elsewhere.

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A clear idea of your objectives and values: The clearer you make it for the readers/customers about what it is that you want to achieve and what solutions you can provide them, the more customers will find your services attractive.

                

Now that you know the value of your website homepage, go ahead and plan out yours.