Why Pay Attention To Your Homepage?

The homepage of your website is as important as getting dressed up for the day. Because, no matter what people say, they still make snap judgments when they meet you; about whether they want to go ahead and talk to you, would like to talk to you or move on and never see you again. The same goes for your website. The first impression of your website matters a great deal. As soon as your customers or clients land on your homepage, they make a snap judgment whether they like you or not. Some might still go ahead to explore it if you are lucky, but the majority still remains the same.

Therefore, your homepage must present quality with interactive language and visually appealing design. Your customers must get the feeling that you have the solution they are looking for or at least find it interesting enough to explore your website further.

Your homepage is the mirror to your visions, values and objectives. It gives the customers a chance to know you better, understand what you want to achieve and what you can do for them, thus marking its importance.

Here’s a quick sneak peek into how you should go forward with your homepage design as laid out by every good digital agency :

A simplistic design: Always make sure to include the basic elements viz. navigation bar, logo, tools, quality content and links to your homepage.

                

Including navigation is necessary so that people don’t get lost while trying to find a particular page. They should be able to easily find out where they are and where to click for a particular information/product or service. A good logo gives your brand its distinct identity and helps you stand out in the crowd. And, as far as content and links are concerned, good quality means high relevance, which is the most attractive point for any customer as it gives them a sense of relief that they are not wasting their time.

Also, keep in mind not to complicate things. The easier you make things for your customers, the more they will love you.

Effective and engaging visuals: A good homepage consists of visually effective imagery and high-quality flash elements. Nobody likes to wait; if your home page elements take too much time to load, your customers might leave out of boredom to look for a solution elsewhere.

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A clear idea of your objectives and values: The clearer you make it for the readers/customers about what it is that you want to achieve and what solutions you can provide them, the more customers will find your services attractive.

                

Now that you know the value of your website homepage, go ahead and plan out yours.

Promoting Your Brand With Hashtags

Earlier you had to reach out to customers; you have to do the same today as well but now you also have the option and benefit to let your potential customers find you. How? One word! ‘Hashtag.’

Hashtags have made it much easier to search and follow specific topics that concern us. It is the most popular and the best way to spread your word/art/business/whatever you want to all over social media. Targeting the right audience is much easier with hashtags.

To help you take your business to the next level, you must enter the Hashtag marketing zone. However, before you get started and to make the maximum impact, make sure you get these basics right and play by the book.
:- Always do a thorough research on the hashtag you are thinking of using to make sure it’s associated with and relevant to your services.
:- Try to incorporate trending hashtags to all your social media posts in order to reach larger audience.
:- The shorter the hashtag, the easier it is to spell and remember.
:- Associate a limited number of distinct hashtags to your business in order to avoid confusion.

Tips on how to use hashtags to promote your brand on social media:
Since its inception in 2007, hashtags have taken over the social media and have become a powerful source of marketing. However, hashtag spamming has also become quite common, which is quite frustrating. Here are a few tips and tricks to use hashtags the right way and get the right exposure.

                 

The Brand’s Hashtag
Hashtags have the potential to make your content viral. Create your brand’s own unique hashtag using either your brand name or your tagline, and use it in each post you create for social media. This way your old and potential clients will be able to find you easily.

Campaign and Event Hashtag
Create hashtags for your company’s campaigns and events, and encourage your audience to use them with specific content to promote the cause your company is supporting. You can also start a challenge and invite people to start using your hashtag. It serves two purposes; you get exposed to larger audience and your clients get an insight of the values your stand for.

                 

Avoid Hashtag Spamming
Have you ever seen a post with endless hashtags? It’s frustrating and plain annoying! Thus, refrain from using too many hashtags instead do a tad bit of research and use only thoughtful hashtags that are relevant to your services in that particular post.

Mark your presence on every platform
Don’t limit your hashtag usage to just Instagram, Facebook and Twitter. The more your hashtag gets visible to the public, the more followers you will get. Therefore, use it on other platforms as well; Tumblr, Pinterest, Google+, Vine, business cards, T-shirts, posters etc.

Build your audience by introducing your recent clients
People are more likely to notice a post if their friends or acquaintances are tagged in it. Whenever you post about your services, make sure you tag your recent clients you helped with the same along with a trending hashtag. This way your services will get advertised to a much larger audience.

What are you waiting for? Go log in and hashtag the shit out of social media, but the right way!

Why You Should Hire A Professional For Product Photography?

With the advancement of technology, and newer and better smart phones available in the market, everybody loves to click and call themselves a photographer. While it’s only obvious that if you click a picture, you will have a photograph, maybe sometimes even just as perfect as those you see on magazine covers but it does not necessarily mean that you have become a photographer. It’s the same reason why you would call a professional event photographer to shoot your wedding pictures and not just hand over the task to your best friend.

Whether or not to hire a professional photographer has been the hot topic of debate for years now. While it’s only logical not to hire a professional photographer to click pictures of your food that you want to upload on instagram account, there are other areas for which you must seriously consider taking professional help, for instance, wedding photography, corporate event photography and product photography.

                 

But why is it important to hire a professional for product photography? The simplest answer to this question would be that it would have better and far reaching effect on your customers. As a business, you must know that your products are what define your brand. So, when it comes to presenting your products to your customers, it is important that they can clearly understand your product, connect with it or clearly see why they need it and why they should buy it.

                 

Secondly, it is possible that there are so many other businesses trying to sell a similar product, so how do you plan to compete with them? True that you can add some fresh accessory features but how you present your product leaves far greater effect on your customers’ mind. It is especially important if you have taken your business online. In fact, if you hand the same camera to an amateur and a professional photographer, you will instantly see how different results you get. There is no way that you will get the quality you want from an amateur photographer unless he gets lucky and clicks an awesome picture. However, try again and you will get my point. There is a reason we hire experts. They know what they are dealing with and have a keen eye for detail. Only a profession photographer can put life in your product’s lifeless image.

                 

Lastly, only true professionals care about their reputation and will deliver the best results. They know the importance of editing their work; doesn’t matter even if it means giving the image just a swift go in the light room. Some images may be perfect as they are and some might take hours of editing to get a presentable image.

You put a lot of hard work in your business, so it’s better to hire a professional for product photography because you deserve the best.