Why Pay Attention To Your Homepage?

The homepage of your website is as important as getting dressed up for the day. Because, no matter what people say, they still make snap judgments when they meet you; about whether they want to go ahead and talk to you, would like to talk to you or move on and never see you again. The same goes for your website. The first impression of your website matters a great deal. As soon as your customers or clients land on your homepage, they make a snap judgment whether they like you or not. Some might still go ahead to explore it if you are lucky, but the majority still remains the same.

Therefore, your homepage must present quality with interactive language and visually appealing design. Your customers must get the feeling that you have the solution they are looking for or at least find it interesting enough to explore your website further.

Your homepage is the mirror to your visions, values and objectives. It gives the customers a chance to know you better, understand what you want to achieve and what you can do for them, thus marking its importance.

Here’s a quick sneak peek into how you should go forward with your homepage design as laid out by every good digital agency :

A simplistic design: Always make sure to include the basic elements viz. navigation bar, logo, tools, quality content and links to your homepage.

                

Including navigation is necessary so that people don’t get lost while trying to find a particular page. They should be able to easily find out where they are and where to click for a particular information/product or service. A good logo gives your brand its distinct identity and helps you stand out in the crowd. And, as far as content and links are concerned, good quality means high relevance, which is the most attractive point for any customer as it gives them a sense of relief that they are not wasting their time.

Also, keep in mind not to complicate things. The easier you make things for your customers, the more they will love you.

Effective and engaging visuals: A good homepage consists of visually effective imagery and high-quality flash elements. Nobody likes to wait; if your home page elements take too much time to load, your customers might leave out of boredom to look for a solution elsewhere.

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A clear idea of your objectives and values: The clearer you make it for the readers/customers about what it is that you want to achieve and what solutions you can provide them, the more customers will find your services attractive.

                

Now that you know the value of your website homepage, go ahead and plan out yours.

How Important Is Design For Your Business?

Most businesses while trying to focus on their core processes and customers’ needs (which is a good thing by the way) ignore the importance of design (Now, this is bad for your business’s health!)

Good design is like an open door that lets new and valuable opportunities in. In fact, ask any digital agency in Chandigarh and you’ll get to know that the design process itself has proven its benefits over and over the time. Many times businesses stumble upon new product ideas while working on the design. So, you can use it to make your marketing approach stronger and make your core processes much more systematic and orderly. Moreover, a good design helps you connect better with the customers, thereby increasing your brand value.

               

Benefits
Why do businesses hire digital marketers? To reach out better to their present and potential customers, right? And, why do digital marketers hire graphic designers? Because, design matters!

The very first thing that attracts customers is the design. The more visually appealing your website is, the more customers will be eager to know about you, and more they are interested, the more your business value will increase. After all, we are all suckers for beauty.

So, if you happen to be one of those who underestimate the power and value of design, you might be missing out on a lot of opportunities. Do a bit of research and you’ll get the proof.

As stated earlier, a good design can open the door to various new opportunities and a whole new range of commercial benefits.

               

Not convinced? It’s alright. You shouldn’t just believe everyone’s words anyway. But, what if we took you through a small trip to the land of benefits that come from design?

Here you go:
•    Sales of your services/products increase to a significant level.
•    Your position and rank in market improves as compared to earlier and your competitors.
•    You have to deal with fewer customer complaints due to increased customer satisfaction.
•    Customers find your services/products worthy of their time and money, thus you create a loyal customer base.
•    Your brand’s identity becomes visible and comes off strong in market.
•    Better conversions allow you to introduce new services/products or invest in new ideas.

With so many benefits and nothing to lose, what’s there to think about?

Stop thinking now and start working on your business design!

Top 5 Reasons It’s Time For You To Invest In Mobile App

Smart phones and mobiles have become an integral part of our lives today. Wherever you look or whoever you look at is busy pressing or tapping keys on his/her phone. Why? Ask yourself. You do the same thing, don’t you?

Mobile phones give us the advantage of availability- anywhere and everywhere with additional perks of speedy information and flexibility while also tying us to the whole world. With so much to offer, mobile phones have taken over the world like a pro. And, according to various international surveys, millions of new apps are uploaded and downloaded every single day.

                 

So, why is everyone going head over heels for mobile apps and should you too invest in a mobile app for your business? Read on to find out:

1.    Mobile has stepped up from being a device to necessity:
Everyone needs a mobile phone today. Period! How else are we going to reach them? Well, of course it’s very true that early generations didn’t have any mobile phones to carry and communicated & lived just as well. But with mobile phones communication is so much easier and faster, and we just cannot go a step back!

                 

2.    Marketing Benefits
Since wherever we go mobile devices go with us, putting money in building in an app is the legit choice for the betterment of your business. It allows your customers to have an instant access to your services anytime, anywhere in a user-friendly environment. Every time someone uses or checks your app, it increases the value of your app as well as business. Having an app, thus, in a way is almost like keeping your business within customers’ reach and making yourself the go-to choice.

3.    Closer to Social Media
Social Media has made connecting and sharing information with friends much easier. People can post pictures, share their views and express their feelings with the click of a button. Such ease and speed has set our minds to look for instant results. If your app gives your customers the same power to easily interact and know your products inside out by commenting, sharing in-app messaging and reviewing, no doubt they would want to spend more time on your app.

                 

4.    Better ROI
It’s no brainer that the more satisfied your customers are, the more successful your business will be. With insanely hectic schedule that we have today, everyone looks for the faster lane. Moreover, various surveys have revealed that more and more people are turning towards mobile shopping nowadays. The easier your app makes the service/shopping experience, the more customers will be attracted towards it; some might even recommend you to your friends, thereby increasing your customer base

5.    Broader Audience Base and Future-proof Target
Young generation is more inclined towards technology and invests more in smart phones and mobile devices. By investing in an app, you not only cover the younger audience too but also secure a loyal customer base for future, provided you keep on updating your app as per your user requirements and time.

So, stop thinking and start planning your app strategy. Investing in mobile apps is the tested and proven way to get ahead of your customers.

Start planning, now!

Promoting Your Brand With Hashtags

Earlier you had to reach out to customers; you have to do the same today as well but now you also have the option and benefit to let your potential customers find you. How? One word! ‘Hashtag.’

Hashtags have made it much easier to search and follow specific topics that concern us. It is the most popular and the best way to spread your word/art/business/whatever you want to all over social media. Targeting the right audience is much easier with hashtags.

To help you take your business to the next level, you must enter the Hashtag marketing zone. However, before you get started and to make the maximum impact, make sure you get these basics right and play by the book.
:- Always do a thorough research on the hashtag you are thinking of using to make sure it’s associated with and relevant to your services.
:- Try to incorporate trending hashtags to all your social media posts in order to reach larger audience.
:- The shorter the hashtag, the easier it is to spell and remember.
:- Associate a limited number of distinct hashtags to your business in order to avoid confusion.

Tips on how to use hashtags to promote your brand on social media:
Since its inception in 2007, hashtags have taken over the social media and have become a powerful source of marketing. However, hashtag spamming has also become quite common, which is quite frustrating. Here are a few tips and tricks to use hashtags the right way and get the right exposure.

                 

The Brand’s Hashtag
Hashtags have the potential to make your content viral. Create your brand’s own unique hashtag using either your brand name or your tagline, and use it in each post you create for social media. This way your old and potential clients will be able to find you easily.

Campaign and Event Hashtag
Create hashtags for your company’s campaigns and events, and encourage your audience to use them with specific content to promote the cause your company is supporting. You can also start a challenge and invite people to start using your hashtag. It serves two purposes; you get exposed to larger audience and your clients get an insight of the values your stand for.

                 

Avoid Hashtag Spamming
Have you ever seen a post with endless hashtags? It’s frustrating and plain annoying! Thus, refrain from using too many hashtags instead do a tad bit of research and use only thoughtful hashtags that are relevant to your services in that particular post.

Mark your presence on every platform
Don’t limit your hashtag usage to just Instagram, Facebook and Twitter. The more your hashtag gets visible to the public, the more followers you will get. Therefore, use it on other platforms as well; Tumblr, Pinterest, Google+, Vine, business cards, T-shirts, posters etc.

Build your audience by introducing your recent clients
People are more likely to notice a post if their friends or acquaintances are tagged in it. Whenever you post about your services, make sure you tag your recent clients you helped with the same along with a trending hashtag. This way your services will get advertised to a much larger audience.

What are you waiting for? Go log in and hashtag the shit out of social media, but the right way!

Why You Should Hire A Professional For Product Photography?

With the advancement of technology, and newer and better smart phones available in the market, everybody loves to click and call themselves a photographer. While it’s only obvious that if you click a picture, you will have a photograph, maybe sometimes even just as perfect as those you see on magazine covers but it does not necessarily mean that you have become a photographer. It’s the same reason why you would call a professional event photographer to shoot your wedding pictures and not just hand over the task to your best friend.

Whether or not to hire a professional photographer has been the hot topic of debate for years now. While it’s only logical not to hire a professional photographer to click pictures of your food that you want to upload on instagram account, there are other areas for which you must seriously consider taking professional help, for instance, wedding photography, corporate event photography and product photography.

                 

But why is it important to hire a professional for product photography? The simplest answer to this question would be that it would have better and far reaching effect on your customers. As a business, you must know that your products are what define your brand. So, when it comes to presenting your products to your customers, it is important that they can clearly understand your product, connect with it or clearly see why they need it and why they should buy it.

                 

Secondly, it is possible that there are so many other businesses trying to sell a similar product, so how do you plan to compete with them? True that you can add some fresh accessory features but how you present your product leaves far greater effect on your customers’ mind. It is especially important if you have taken your business online. In fact, if you hand the same camera to an amateur and a professional photographer, you will instantly see how different results you get. There is no way that you will get the quality you want from an amateur photographer unless he gets lucky and clicks an awesome picture. However, try again and you will get my point. There is a reason we hire experts. They know what they are dealing with and have a keen eye for detail. Only a profession photographer can put life in your product’s lifeless image.

                 

Lastly, only true professionals care about their reputation and will deliver the best results. They know the importance of editing their work; doesn’t matter even if it means giving the image just a swift go in the light room. Some images may be perfect as they are and some might take hours of editing to get a presentable image.

You put a lot of hard work in your business, so it’s better to hire a professional for product photography because you deserve the best.

Why do we Need Appealing Advertisements for Promotion

The Advertising industry is rapidly growing. The basic motto behind the advertisement is to promote something with the help of identified sponsors through various modes of media.

Ads appear on  television, billboards, radio, newspapers, magazines, social media and websites etc. They have become a very important part of our life because we get information about how we can use different products and services. We can understand specializations and features of products only with the help of advertisements.

To compel someone to pick out the money from his pocket and spent it on something to buy is the most difficult thing to do in this world of competition.  Tea stall studio works on making more compelling Ads to promote the products and services in a better way.

Creative Ad Agency In Chandigarh makes impressive Ads for your product and services by adding creativity and credibility in it. We create more interesting tag lines, jingles, and messages for your company. We develops Ads with powerful meaning which can touch the audience deeply.

We are following these facts to create an appealing Ad for our valuable clients:

Relevant Information- We use relevant and powerful information to grab the attention of people. Attractive jingles and tag lines must be used so that it can recite in the audience minds.

Use of Impressive Graphics- Our expert graphic designers creates attractive designs in a way so it can grab viewers attention by using different images, illustrations, and sketches. We make the text more interesting and attractive, by adding different colours in a creative to seek the attention of the wider audience.

Communicate with consumers- An advertisement must communicate with the audience. It must tell about how that product and service can fit into consumer needs and it can fulfill their desires.

Call to action- We must use the words to capture attention of the audience and describe the aim of our advertisements through our words selection.

Transforming and promoting a brand or service is not an easy task to do. To understand the basic requirements of the audience is the most challenging task to do for any company. Tea Stall Studio aims at accepting different challenges and tasks to come up with the best results for our clients.

Different Stages of Film Production

Filmmaking is not as easy as shooting and showing your movie, it follows a certain process to come up with product with quality. This cycle revolves around five stages making it an orderly process that somehow provides structure that typically involves hundreds of people to get the final result.
Hence the movie you watch is made after crossing various stages one such work is done by Creative Agency In Chandigarh who plays an important role in Film Making.
                             
     The five stages involved in creating a film are-

•    Development- It is the first step during which the idea of creation is born. Once an idea for a story is created, a treatment for it is produced. It includes 25 to 30 pages description of the story, the characters and the mood.

•    Pre-Production- All the planning for the project takes place here. In this cast & crew are hired and all the locations, props, cast members, costumes, special effects and visual effects are identified. The cast and crew are also recruited in this stage which includes director, the casting director, the location manager, the production manager, the director of photography, the sound designer, the art director, the music composer, the choreographer and of course, the actors. Once everything is assembled, the movie is now ready to be made.

•    Production- It is the third step during which all the scenes planned are carried out in different locations. More crew is recruited at this stage.

•    Post Production- Movie is edited by the editor. The images, sound, scenes are edited & polished to give final touch up to the film.

•    Distribution- This is the final step in which the movie is promoted through various mediums like press interviews, internet, social media platforms etc. The movie is then finally released in theatres, DVDs and distributed by film distributers.

So it is not so easy task you need to work hard to do it in a right way. Film Making is little more than you think. So bring out your ideas and break all the taboos and produce something which is worthwhile.

Tips To Select Credible Digital Agency In Chandigarh

Online presence is a crucial inclusion in your business strategy. The new media is an emerging platform for business. Thus, the business needs to have a prominent presence on this platform. Selecting a proper Digital Agency In Chandigarh is necessary. They will help you with professional service in creating online reputation and maintaining the same.

Considering the problem
One search in the search engine can present you with contact details of thousand agencies. However, the question emerges about their authenticity. Often people face problems in determining the credibility of the agency they are selecting.

Easy selection tips
Selecting a Creative Ad Agency In Chandigarh, out of thousands, is a tough and crucial decision. Here are some aspects that will help you with proper choice. However, before that you need to create a list of renowned agencies in the market.
1.    Ask for quotation.
2.    Make sure that they understand your business objective in a proper way.
3.    Explore the portfolio of the agencies.

4.    If possible, talk with the existing clients of the agency. This is a fine way to know about their working potential.
5.    Understand the level of skill, adaptability, experience and innovation of the agency.
6.    Check the online reputation of the agency through popular search engines.
Careful selection will help you in getting exceptional work at competitive price.

The Unconventional Guide To Problems Of Web Developers

It has been a few days since the web development team at Tea Stall Studio is trying hard to make a client happy. Bogging their mind, endless brainstorming sessions and getting glued to their system has become a regular routine. The question is what is the issue? Is it because they lack skill? Well, no! It is because, of those unspoken problems that the developers fail to convey to the clients.

From imagination to reality
Our imagination can take us to Mars. Of course without Mangalyaan, silly! Granted, that some level of imagination from your end is required when your website is designed. However, expecting that it will take a complete shape in the virtual platform is like defying reality.

Never ending changes
Yes, we value your suggestions. After all, it is your site, we are creating. However, bringing up changes each time the product is presented will delay the work. It can also result in confusion that will hamper the quality.

Clueless wandering
Often the client fails to have a clear idea about the project. No doubt, you are the best at what you do, so are we. If the technical details bother you too much, then leave it to us. You enjoy the end product prepared to serve your requirement.

It always comes down to cost
“You will JUST create my website and it will cost that much? Ummm…yes!” Creating a website is not ‘just’ work. It requires skill and talent blended in the right proportion. Low cost and high-quality product is never a good combination. Our aim is to present you with finest product at competitive prices.

This blog is just like an open letter to the clients about the unspoken problems faced by the web developers. A better understanding will always help in creating better results.