Monday, 4 April 2016

Why Pay Attention To Your Homepage?

The homepage of your website is as important as getting dressed up for the day. Because, no matter what people say, they still make snap judgments when they meet you; about whether they want to go ahead and talk to you, would like to talk to you or move on and never see you again. The same goes for your website. The first impression of your website matters a great deal. As soon as your customers or clients land on your homepage, they make a snap judgment whether they like you or not. Some might still go ahead to explore it if you are lucky, but the majority still remains the same.

Therefore, your homepage must present quality with interactive language and visually appealing design. Your customers must get the feeling that you have the solution they are looking for or at least find it interesting enough to explore your website further.

Your homepage is the mirror to your visions, values and objectives. It gives the customers a chance to know you better, understand what you want to achieve and what you can do for them, thus marking its importance.

Here’s a quick sneak peek into how you should go forward with your homepage design as laid out by every good digital agency :

A simplistic design: Always make sure to include the basic elements viz. navigation bar, logo, tools, quality content and links to your homepage.

                

Including navigation is necessary so that people don’t get lost while trying to find a particular page. They should be able to easily find out where they are and where to click for a particular information/product or service. A good logo gives your brand its distinct identity and helps you stand out in the crowd. And, as far as content and links are concerned, good quality means high relevance, which is the most attractive point for any customer as it gives them a sense of relief that they are not wasting their time.

Also, keep in mind not to complicate things. The easier you make things for your customers, the more they will love you.

Effective and engaging visuals: A good homepage consists of visually effective imagery and high-quality flash elements. Nobody likes to wait; if your home page elements take too much time to load, your customers might leave out of boredom to look for a solution elsewhere.

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A clear idea of your objectives and values: The clearer you make it for the readers/customers about what it is that you want to achieve and what solutions you can provide them, the more customers will find your services attractive.

                

Now that you know the value of your website homepage, go ahead and plan out yours.

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