Mobile App And Digital Marketing Strategy

World has gone mobile, so are the markets, the products and sellers. People prefer to use mobile as a personal device not to be shared with even the close ones. And thus, they carry the greatest potential for marketers, and also the most possessive and defensive mode of resistance to it.
Mobiles these days carry a lot of personal charm for everyone, often people identifying themselves with them. Marketing through mobile devices is the closest one can reach to a customer directly, even compared to meeting in person.

Marketers can easily strategize their reach and information retrieval system through mobile getting a very high chance of conversion. Through applications, of course, but how is a big question?

Simple, light and problem-free app

Keeping interface simple, and the application usage light on storage, RAM and processor on the mobile device is bound to give a boost. Digital Agency in Chandigarh speaks, in a world of a lot of options, this will boost downloads, and maintain connection of users with you. Excess caching is to be avoided as well. Basically, give your user a reason to try and further on, keep your portal to him open.

Engage the user

People keep mobile for two reasons only, the basic utility of communication plus other utility, and a little entertainment. Creative Ad Agency in Delhi states even if your product is of utmost utility, a little entertainment will give better chance of conversion and as already pointed, bring your app up in user's preference. Digital marketing already has blogging useful content in check list; bring them to the app as well, as a well-defined feature. Using activity based engagement (like trivia or quizzes) can help retrieve information about user behavior and preferences and help deliver better offers.

Remind them of your presence in their lives

while we are trying to engage, users may not exactly use the app for that. So put on notifications, notify them of relevant stuff (a blog post or an important offer or just a good morning with a quote) but of course, don't nag, really don't do that. Embed your app with social media options (cross promotion) and once connected there, keep your touch relevant to them there as well.

Mobile devices are an important platform for building brand reputation and trust because of their personal, possessive nature. App development and marketing strategists can work wonders together while building the app. If a brand is successful in maintaining its app presence in one's mobile, then it is the closest proof of the brand being relevant in a person's life, it is success in itself.

Your Brand Personality And Typography Are Connected… Here’s Why…

With everything shifting online and billions of people relying on online platforms for their everyday tasks, be it shopping, communication, news or learning, the need for quality and effective content is on the rise.

However, as every good digital agency in Delhi suggests, brands need to see beyond this information. Brands need to take care of how they convey a piece along with what they convey in order to gain more customer value and engagement. Therefore, it’s not about Content Creation but Curation when it comes to setting up a unique brand identity.

                

While most brands put a lot of effort in deciding the right way of communication, they tend to overlook the importance of a unique typeface even though it helps in creating more human, personal and authentic connections with the customers.

Digital Media and Typography
 
                

The stimulus behind the need for a truly unique identity and thus importance of choosing the right typeface is none other than digital media. Digital Media has opened up vast platform for brands to connect with customers. Earlier where only established and limited number of companies could get their message across through costly and limited number of platforms, every brand now stands equal chance of establishing their name, thanks to better and easier connectivity through mobile and responsive interfaces. The only problem that remained was to present your brand differently in the sea of millions and billions of companies and competitors possibly providing similar solutions and services, which found solution in content and logo Curation that can be made as unique as one wants with the help of typography.

Typeface instills the magic of uniqueness in a brand’s personality
 
                

There is nothing more fatal than shooting an awesome video that doesn’t convey the message you actually wanted to convey. Same is the case for logos and fonts for business communication as these reflect the brand personality. Choosing or curating a unique typeface help brands stand out from the crowd and establish more human and close connections with the consumers.

After all, ‘we are all aiming for different as different is what makes us stand apart and what people remember us for.’

How Important Is Design For Your Business?

Most businesses while trying to focus on their core processes and customers’ needs (which is a good thing by the way) ignore the importance of design (Now, this is bad for your business’s health!)

Good design is like an open door that lets new and valuable opportunities in. In fact, ask any digital agency in Chandigarh and you’ll get to know that the design process itself has proven its benefits over and over the time. Many times businesses stumble upon new product ideas while working on the design. So, you can use it to make your marketing approach stronger and make your core processes much more systematic and orderly. Moreover, a good design helps you connect better with the customers, thereby increasing your brand value.

               

Benefits
Why do businesses hire digital marketers? To reach out better to their present and potential customers, right? And, why do digital marketers hire graphic designers? Because, design matters!

The very first thing that attracts customers is the design. The more visually appealing your website is, the more customers will be eager to know about you, and more they are interested, the more your business value will increase. After all, we are all suckers for beauty.

So, if you happen to be one of those who underestimate the power and value of design, you might be missing out on a lot of opportunities. Do a bit of research and you’ll get the proof.

As stated earlier, a good design can open the door to various new opportunities and a whole new range of commercial benefits.

               

Not convinced? It’s alright. You shouldn’t just believe everyone’s words anyway. But, what if we took you through a small trip to the land of benefits that come from design?

Here you go:
•    Sales of your services/products increase to a significant level.
•    Your position and rank in market improves as compared to earlier and your competitors.
•    You have to deal with fewer customer complaints due to increased customer satisfaction.
•    Customers find your services/products worthy of their time and money, thus you create a loyal customer base.
•    Your brand’s identity becomes visible and comes off strong in market.
•    Better conversions allow you to introduce new services/products or invest in new ideas.

With so many benefits and nothing to lose, what’s there to think about?

Stop thinking now and start working on your business design!

Top 5 Reasons It’s Time For You To Invest In Mobile App

Smart phones and mobiles have become an integral part of our lives today. Wherever you look or whoever you look at is busy pressing or tapping keys on his/her phone. Why? Ask yourself. You do the same thing, don’t you?

Mobile phones give us the advantage of availability- anywhere and everywhere with additional perks of speedy information and flexibility while also tying us to the whole world. With so much to offer, mobile phones have taken over the world like a pro. And, according to various international surveys, millions of new apps are uploaded and downloaded every single day.

                 

So, why is everyone going head over heels for mobile apps and should you too invest in a mobile app for your business? Read on to find out:

1.    Mobile has stepped up from being a device to necessity:
Everyone needs a mobile phone today. Period! How else are we going to reach them? Well, of course it’s very true that early generations didn’t have any mobile phones to carry and communicated & lived just as well. But with mobile phones communication is so much easier and faster, and we just cannot go a step back!

                 

2.    Marketing Benefits
Since wherever we go mobile devices go with us, putting money in building in an app is the legit choice for the betterment of your business. It allows your customers to have an instant access to your services anytime, anywhere in a user-friendly environment. Every time someone uses or checks your app, it increases the value of your app as well as business. Having an app, thus, in a way is almost like keeping your business within customers’ reach and making yourself the go-to choice.

3.    Closer to Social Media
Social Media has made connecting and sharing information with friends much easier. People can post pictures, share their views and express their feelings with the click of a button. Such ease and speed has set our minds to look for instant results. If your app gives your customers the same power to easily interact and know your products inside out by commenting, sharing in-app messaging and reviewing, no doubt they would want to spend more time on your app.

                 

4.    Better ROI
It’s no brainer that the more satisfied your customers are, the more successful your business will be. With insanely hectic schedule that we have today, everyone looks for the faster lane. Moreover, various surveys have revealed that more and more people are turning towards mobile shopping nowadays. The easier your app makes the service/shopping experience, the more customers will be attracted towards it; some might even recommend you to your friends, thereby increasing your customer base

5.    Broader Audience Base and Future-proof Target
Young generation is more inclined towards technology and invests more in smart phones and mobile devices. By investing in an app, you not only cover the younger audience too but also secure a loyal customer base for future, provided you keep on updating your app as per your user requirements and time.

So, stop thinking and start planning your app strategy. Investing in mobile apps is the tested and proven way to get ahead of your customers.

Start planning, now!

Why You Should Hire A Professional For Product Photography?

With the advancement of technology, and newer and better smart phones available in the market, everybody loves to click and call themselves a photographer. While it’s only obvious that if you click a picture, you will have a photograph, maybe sometimes even just as perfect as those you see on magazine covers but it does not necessarily mean that you have become a photographer. It’s the same reason why you would call a professional event photographer to shoot your wedding pictures and not just hand over the task to your best friend.

Whether or not to hire a professional photographer has been the hot topic of debate for years now. While it’s only logical not to hire a professional photographer to click pictures of your food that you want to upload on instagram account, there are other areas for which you must seriously consider taking professional help, for instance, wedding photography, corporate event photography and product photography.

                 

But why is it important to hire a professional for product photography? The simplest answer to this question would be that it would have better and far reaching effect on your customers. As a business, you must know that your products are what define your brand. So, when it comes to presenting your products to your customers, it is important that they can clearly understand your product, connect with it or clearly see why they need it and why they should buy it.

                 

Secondly, it is possible that there are so many other businesses trying to sell a similar product, so how do you plan to compete with them? True that you can add some fresh accessory features but how you present your product leaves far greater effect on your customers’ mind. It is especially important if you have taken your business online. In fact, if you hand the same camera to an amateur and a professional photographer, you will instantly see how different results you get. There is no way that you will get the quality you want from an amateur photographer unless he gets lucky and clicks an awesome picture. However, try again and you will get my point. There is a reason we hire experts. They know what they are dealing with and have a keen eye for detail. Only a profession photographer can put life in your product’s lifeless image.

                 

Lastly, only true professionals care about their reputation and will deliver the best results. They know the importance of editing their work; doesn’t matter even if it means giving the image just a swift go in the light room. Some images may be perfect as they are and some might take hours of editing to get a presentable image.

You put a lot of hard work in your business, so it’s better to hire a professional for product photography because you deserve the best.

Brand Promotion: An Integrated Approach

Do something, it’s digital age. Don’t  you want your good work to be done?? Don’t you have the passion to experience something new??? Yes, worries apart, Tea Stall Studio is focusing. An agency is nothing but some total of its parts. Tea stall studio recognized as a “digital agency in Delhi” with a mixed bunch of 360 degree planned structure, creative, development promotion and production team which is riding the spectrum of digital marketing.

The digital practices running in the market are varied by the industry only. We rely upon the policy of thinking better, doing more and challenging ourselves to serve much better. The charismatic feeling of working in variety of fields makes us different from the market horses in the digital world.

There is no difference of million miles between client and consultant, We just directly communicate and deliver the work fast using the short methods. “Many creative ad agencies in Delhi” are leaning out a competition with tea stall studio. But, we believe to turn ambition into results. Each time work is rich and varied but at the end point, everything remains same, good work that matters.

An honest and result driven approach is difficult to maintain in the market but we are giving regular blinks of creative works. We commit to remain at forefront of digital space. One tick for all boxes suits  our criteria to expertise in marketing. Marketing agenda in the digital world stands according to the promotion of brands. So it’s not easier to get along the way to generate the speed quickly in the digital market.

Tea stall studio offer services at an affordable price by meeting some cool. We discover an idea to be creative.

Others see clients, we see people

Others see projects, we see service

Tea stall studio, changing perceptions..launching brands 

Why You Need A Digital Agency To Have Effective Brand Promotion

Technology exists in all areas of our lives. It is required in education, commerce, science, art, and all fields whether directly or indirectly. As a creative tool it can be used in multiple ways to satisfy many needs. It opens new gateways of communication and can add layers to how businesses communicate with each other and with their patrons.

The Internet has provided us various alternative platforms and has opened the expanse of the web. Today we search online with ease and can access any information from anywhere. It has resulted in a global village, which fosters cross-communication and enables linkages to occur both naturally and purposefully.

When technology and the Internet merge, we get a comprehensive look at what services the entire digital frontier can offer.

Here are a few questions you should be asking yourself as a business:

Why are digital agencies so important for us?

Online Brand Management

                               
Most businesses create an online brand but maintaining its presence consumes a considerable amount of time and energy. Clear Brand Guidelines reinforce a company’s identity. A brand’s aesthetic and structure influence the perception of its potential users. Gaining traction and traffic and maximizing online reach is made easier with online brand management.

What are some examples of what a digital agency does?

•    PPC (Pay per Click)
                                
You are paid each time your Ads are clicked. Agencies can target with the right usage of keywords, write more compelling advertisements, and test your ads to improve PPC with the help of CTR (Click through Rate).

•    Website Designing
A website must be designed to attract the people and it includes various SEO (Search Engine Optimization) tactics, content development, and web accessibility. Only compelling & creative design can keep you spellbound and make you return.

•    Social Media Marketing
                               
With the help of Tea Stall Studio a Digital Agency In Chandigarh and Delhi, reaching this new breed of internet users will

boost your company value
foster customer loyalty
increase awareness

by using blogs, forums, social networking sites, video broadcasting sites, social bookmarking sites, wikis, and other platforms.

How does this affect my business?

Digital communication increases social spheres and expands the audience the information is relayed to. This enhances the overall reach of your brand and generates more awareness in the market and industry at large. By aligning yourself with Tea Stall Studio you can ensure that you will have every digital aspect of promotion and distribution at your disposal, to completely commit to positioning your brand at the most attractive level.

What it Take To Make a Perfect Social Media Content?

Potential of social media is unbound. Needless to say, that everyone tries to harness this potential to create impactful marketing for their organization. There are distinctive trends that help with social media marketing. However, despite using all the known tactics, some organizations fails to create impactful impression. Why? Mostly, it is because of improper content creation. It is essential for you to learn the basics that will help you in creating content that are impressive.

Understanding
The first step involves understanding your organization in a perfect way. It is necessary you draw a clear understanding about the audience you want to target and reach. This initial research will help you in crafting posts with which your audience can relate with ease.

Competitor research
What is making your competitors stand out? Having an in-depth research about the content creation of your rivals is a crucial step. While researching, you need to identify the key facts that communicate. This will help you in formulating strategies which communicates your message across the right audience.

Type of content
What should you post? Well, this is the question that emerges in your mind once you take up the daily task of posting. The content needs to arrest the attention of the viewer and retain it. Thus, write in such way that is crisp and interesting. If your organization tone permits, then you can use humorous ways for posting. Also, incorporating colloquial lingos in you posts helps you in communicating properly with certain section of audience.

The length
Most of the social media sites, other than twitter, provide you a platform to write long posts. However, frequent long posts can do more harm than good for your organization. Each post should be restricted under 30 words maximum. Along with that, accompanying visual should have a string impact on the mind of the visual. Good posts can go viral in the online platform that increases the reach of your organization.

Duration
It is extremely tempting to post a new thing every hour. However, that is not at all the wisest thing to do. Why? Well, because it increases the interest of viewers and makes you posts ineffective. Thus, stick to one or maximum two posts on a daily basis. This will help you in generating interest of your audience.

The expert help
Managing your social media profiles takes lot of time and creativity. Certainly, managing your business along with the profile proves difficult for many. This is where the Digital Marketing Company In Chandigarh comes in picture. They help you in creating a strong online presence through social media.

Tips To Select Credible Digital Agency In Chandigarh

Online presence is a crucial inclusion in your business strategy. The new media is an emerging platform for business. Thus, the business needs to have a prominent presence on this platform. Selecting a proper Digital Agency In Chandigarh is necessary. They will help you with professional service in creating online reputation and maintaining the same.

Considering the problem
One search in the search engine can present you with contact details of thousand agencies. However, the question emerges about their authenticity. Often people face problems in determining the credibility of the agency they are selecting.

Easy selection tips
Selecting a Creative Ad Agency In Chandigarh, out of thousands, is a tough and crucial decision. Here are some aspects that will help you with proper choice. However, before that you need to create a list of renowned agencies in the market.
1.    Ask for quotation.
2.    Make sure that they understand your business objective in a proper way.
3.    Explore the portfolio of the agencies.

4.    If possible, talk with the existing clients of the agency. This is a fine way to know about their working potential.
5.    Understand the level of skill, adaptability, experience and innovation of the agency.
6.    Check the online reputation of the agency through popular search engines.
Careful selection will help you in getting exceptional work at competitive price.