Mobile App And Digital Marketing Strategy

World has gone mobile, so are the markets, the products and sellers. People prefer to use mobile as a personal device not to be shared with even the close ones. And thus, they carry the greatest potential for marketers, and also the most possessive and defensive mode of resistance to it.
Mobiles these days carry a lot of personal charm for everyone, often people identifying themselves with them. Marketing through mobile devices is the closest one can reach to a customer directly, even compared to meeting in person.

Marketers can easily strategize their reach and information retrieval system through mobile getting a very high chance of conversion. Through applications, of course, but how is a big question?

Simple, light and problem-free app

Keeping interface simple, and the application usage light on storage, RAM and processor on the mobile device is bound to give a boost. Digital Agency in Chandigarh speaks, in a world of a lot of options, this will boost downloads, and maintain connection of users with you. Excess caching is to be avoided as well. Basically, give your user a reason to try and further on, keep your portal to him open.

Engage the user

People keep mobile for two reasons only, the basic utility of communication plus other utility, and a little entertainment. Creative Ad Agency in Delhi states even if your product is of utmost utility, a little entertainment will give better chance of conversion and as already pointed, bring your app up in user's preference. Digital marketing already has blogging useful content in check list; bring them to the app as well, as a well-defined feature. Using activity based engagement (like trivia or quizzes) can help retrieve information about user behavior and preferences and help deliver better offers.

Remind them of your presence in their lives

while we are trying to engage, users may not exactly use the app for that. So put on notifications, notify them of relevant stuff (a blog post or an important offer or just a good morning with a quote) but of course, don't nag, really don't do that. Embed your app with social media options (cross promotion) and once connected there, keep your touch relevant to them there as well.

Mobile devices are an important platform for building brand reputation and trust because of their personal, possessive nature. App development and marketing strategists can work wonders together while building the app. If a brand is successful in maintaining its app presence in one's mobile, then it is the closest proof of the brand being relevant in a person's life, it is success in itself.

Your Brand Personality And Typography Are Connected… Here’s Why…

With everything shifting online and billions of people relying on online platforms for their everyday tasks, be it shopping, communication, news or learning, the need for quality and effective content is on the rise.

However, as every good digital agency in Delhi suggests, brands need to see beyond this information. Brands need to take care of how they convey a piece along with what they convey in order to gain more customer value and engagement. Therefore, it’s not about Content Creation but Curation when it comes to setting up a unique brand identity.

                

While most brands put a lot of effort in deciding the right way of communication, they tend to overlook the importance of a unique typeface even though it helps in creating more human, personal and authentic connections with the customers.

Digital Media and Typography
 
                

The stimulus behind the need for a truly unique identity and thus importance of choosing the right typeface is none other than digital media. Digital Media has opened up vast platform for brands to connect with customers. Earlier where only established and limited number of companies could get their message across through costly and limited number of platforms, every brand now stands equal chance of establishing their name, thanks to better and easier connectivity through mobile and responsive interfaces. The only problem that remained was to present your brand differently in the sea of millions and billions of companies and competitors possibly providing similar solutions and services, which found solution in content and logo Curation that can be made as unique as one wants with the help of typography.

Typeface instills the magic of uniqueness in a brand’s personality
 
                

There is nothing more fatal than shooting an awesome video that doesn’t convey the message you actually wanted to convey. Same is the case for logos and fonts for business communication as these reflect the brand personality. Choosing or curating a unique typeface help brands stand out from the crowd and establish more human and close connections with the consumers.

After all, ‘we are all aiming for different as different is what makes us stand apart and what people remember us for.’