Your Brand Personality And Typography Are Connected… Here’s Why…

With everything shifting online and billions of people relying on online platforms for their everyday tasks, be it shopping, communication, news or learning, the need for quality and effective content is on the rise.

However, as every good digital agency in Delhi suggests, brands need to see beyond this information. Brands need to take care of how they convey a piece along with what they convey in order to gain more customer value and engagement. Therefore, it’s not about Content Creation but Curation when it comes to setting up a unique brand identity.

                

While most brands put a lot of effort in deciding the right way of communication, they tend to overlook the importance of a unique typeface even though it helps in creating more human, personal and authentic connections with the customers.

Digital Media and Typography
 
                

The stimulus behind the need for a truly unique identity and thus importance of choosing the right typeface is none other than digital media. Digital Media has opened up vast platform for brands to connect with customers. Earlier where only established and limited number of companies could get their message across through costly and limited number of platforms, every brand now stands equal chance of establishing their name, thanks to better and easier connectivity through mobile and responsive interfaces. The only problem that remained was to present your brand differently in the sea of millions and billions of companies and competitors possibly providing similar solutions and services, which found solution in content and logo Curation that can be made as unique as one wants with the help of typography.

Typeface instills the magic of uniqueness in a brand’s personality
 
                

There is nothing more fatal than shooting an awesome video that doesn’t convey the message you actually wanted to convey. Same is the case for logos and fonts for business communication as these reflect the brand personality. Choosing or curating a unique typeface help brands stand out from the crowd and establish more human and close connections with the consumers.

After all, ‘we are all aiming for different as different is what makes us stand apart and what people remember us for.’

How Important Is Design For Your Business?

Most businesses while trying to focus on their core processes and customers’ needs (which is a good thing by the way) ignore the importance of design (Now, this is bad for your business’s health!)

Good design is like an open door that lets new and valuable opportunities in. In fact, ask any digital agency in Chandigarh and you’ll get to know that the design process itself has proven its benefits over and over the time. Many times businesses stumble upon new product ideas while working on the design. So, you can use it to make your marketing approach stronger and make your core processes much more systematic and orderly. Moreover, a good design helps you connect better with the customers, thereby increasing your brand value.

               

Benefits
Why do businesses hire digital marketers? To reach out better to their present and potential customers, right? And, why do digital marketers hire graphic designers? Because, design matters!

The very first thing that attracts customers is the design. The more visually appealing your website is, the more customers will be eager to know about you, and more they are interested, the more your business value will increase. After all, we are all suckers for beauty.

So, if you happen to be one of those who underestimate the power and value of design, you might be missing out on a lot of opportunities. Do a bit of research and you’ll get the proof.

As stated earlier, a good design can open the door to various new opportunities and a whole new range of commercial benefits.

               

Not convinced? It’s alright. You shouldn’t just believe everyone’s words anyway. But, what if we took you through a small trip to the land of benefits that come from design?

Here you go:
•    Sales of your services/products increase to a significant level.
•    Your position and rank in market improves as compared to earlier and your competitors.
•    You have to deal with fewer customer complaints due to increased customer satisfaction.
•    Customers find your services/products worthy of their time and money, thus you create a loyal customer base.
•    Your brand’s identity becomes visible and comes off strong in market.
•    Better conversions allow you to introduce new services/products or invest in new ideas.

With so many benefits and nothing to lose, what’s there to think about?

Stop thinking now and start working on your business design!

Top 5 Reasons It’s Time For You To Invest In Mobile App

Smart phones and mobiles have become an integral part of our lives today. Wherever you look or whoever you look at is busy pressing or tapping keys on his/her phone. Why? Ask yourself. You do the same thing, don’t you?

Mobile phones give us the advantage of availability- anywhere and everywhere with additional perks of speedy information and flexibility while also tying us to the whole world. With so much to offer, mobile phones have taken over the world like a pro. And, according to various international surveys, millions of new apps are uploaded and downloaded every single day.

                 

So, why is everyone going head over heels for mobile apps and should you too invest in a mobile app for your business? Read on to find out:

1.    Mobile has stepped up from being a device to necessity:
Everyone needs a mobile phone today. Period! How else are we going to reach them? Well, of course it’s very true that early generations didn’t have any mobile phones to carry and communicated & lived just as well. But with mobile phones communication is so much easier and faster, and we just cannot go a step back!

                 

2.    Marketing Benefits
Since wherever we go mobile devices go with us, putting money in building in an app is the legit choice for the betterment of your business. It allows your customers to have an instant access to your services anytime, anywhere in a user-friendly environment. Every time someone uses or checks your app, it increases the value of your app as well as business. Having an app, thus, in a way is almost like keeping your business within customers’ reach and making yourself the go-to choice.

3.    Closer to Social Media
Social Media has made connecting and sharing information with friends much easier. People can post pictures, share their views and express their feelings with the click of a button. Such ease and speed has set our minds to look for instant results. If your app gives your customers the same power to easily interact and know your products inside out by commenting, sharing in-app messaging and reviewing, no doubt they would want to spend more time on your app.

                 

4.    Better ROI
It’s no brainer that the more satisfied your customers are, the more successful your business will be. With insanely hectic schedule that we have today, everyone looks for the faster lane. Moreover, various surveys have revealed that more and more people are turning towards mobile shopping nowadays. The easier your app makes the service/shopping experience, the more customers will be attracted towards it; some might even recommend you to your friends, thereby increasing your customer base

5.    Broader Audience Base and Future-proof Target
Young generation is more inclined towards technology and invests more in smart phones and mobile devices. By investing in an app, you not only cover the younger audience too but also secure a loyal customer base for future, provided you keep on updating your app as per your user requirements and time.

So, stop thinking and start planning your app strategy. Investing in mobile apps is the tested and proven way to get ahead of your customers.

Start planning, now!

Promoting Your Brand With Hashtags

Earlier you had to reach out to customers; you have to do the same today as well but now you also have the option and benefit to let your potential customers find you. How? One word! ‘Hashtag.’

Hashtags have made it much easier to search and follow specific topics that concern us. It is the most popular and the best way to spread your word/art/business/whatever you want to all over social media. Targeting the right audience is much easier with hashtags.

To help you take your business to the next level, you must enter the Hashtag marketing zone. However, before you get started and to make the maximum impact, make sure you get these basics right and play by the book.
:- Always do a thorough research on the hashtag you are thinking of using to make sure it’s associated with and relevant to your services.
:- Try to incorporate trending hashtags to all your social media posts in order to reach larger audience.
:- The shorter the hashtag, the easier it is to spell and remember.
:- Associate a limited number of distinct hashtags to your business in order to avoid confusion.

Tips on how to use hashtags to promote your brand on social media:
Since its inception in 2007, hashtags have taken over the social media and have become a powerful source of marketing. However, hashtag spamming has also become quite common, which is quite frustrating. Here are a few tips and tricks to use hashtags the right way and get the right exposure.

                 

The Brand’s Hashtag
Hashtags have the potential to make your content viral. Create your brand’s own unique hashtag using either your brand name or your tagline, and use it in each post you create for social media. This way your old and potential clients will be able to find you easily.

Campaign and Event Hashtag
Create hashtags for your company’s campaigns and events, and encourage your audience to use them with specific content to promote the cause your company is supporting. You can also start a challenge and invite people to start using your hashtag. It serves two purposes; you get exposed to larger audience and your clients get an insight of the values your stand for.

                 

Avoid Hashtag Spamming
Have you ever seen a post with endless hashtags? It’s frustrating and plain annoying! Thus, refrain from using too many hashtags instead do a tad bit of research and use only thoughtful hashtags that are relevant to your services in that particular post.

Mark your presence on every platform
Don’t limit your hashtag usage to just Instagram, Facebook and Twitter. The more your hashtag gets visible to the public, the more followers you will get. Therefore, use it on other platforms as well; Tumblr, Pinterest, Google+, Vine, business cards, T-shirts, posters etc.

Build your audience by introducing your recent clients
People are more likely to notice a post if their friends or acquaintances are tagged in it. Whenever you post about your services, make sure you tag your recent clients you helped with the same along with a trending hashtag. This way your services will get advertised to a much larger audience.

What are you waiting for? Go log in and hashtag the shit out of social media, but the right way!